Help › Reading the statistics
Reading the statistics
Under Statistics you can see what the overlay achieves: per website or across all of them, for 7, 30 or 90 days. Preview views are not counted.
The metrics
| Metric | Meaning |
|---|---|
| Requests | How often a trigger fired and requested recommendations. |
| Impressions | How often the overlay actually became visible. |
| Clicks | Clicks on a product in the overlay, i.e. visits to the affiliate link. |
| Click-through rate | Clicks per impression in percent. Values between 3 and 10 percent are typical; below that, it's worth taking a look at triggers and products. |
| Dismissed | Closed via button, Escape or a click outside. High values for a trigger mean: too early or too often. |
| Visitors | Distinct visitors per day, based on a daily, hashed identifier with no personal reference. |
| Response time | How quickly the recommendations were calculated. |
By trigger
Shows impressions, clicks and click-through rate per trigger. A trigger with many impressions and a low click-through rate is more annoying than helpful: set it one level slower or turn it off. A trigger with a high click-through rate can be faster.
How the page was recognized
“Recognized by address” is the ideal case: the product is in the feed, and the recommendations are alternatives and add-ons to it. “Based on page text” is normal on guide and category pages. If it appears often on product pages, the deep links are missing from the feed or the addresses differ.
Products
How often a product was recommended and how often it was clicked. Products that appear often but are never clicked usually have a weak image or an unclear title in the feed.
Retention
Raw data is aggregated after the retention period set under Team & settings (30 days by default). Until then, the statistics show the raw data.
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